Culinarian Cookware Case Study Overview

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$$First$,$ describe consumer behavior in the cookware market. How is cookware bought? How is it sold? What are the implications for Culinarian's marketing strategy?

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$$Second$,$ what are Culinarian's strengths and weaknesses in this market? How feasible are its four key objectives?

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$$Third$,$ was the

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$$promotion profitable?

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$$Finally$,$ Should Culinarian run a

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$$price promotion? If so

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$$what would be the specifics of such a promotion? If not, what other marketing action would you propose?

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Price Promotion Profitability

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$$Analysis

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Please input numbers in the yellow background

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Actual Sales

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Actual Sales

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$$CX

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$$Unit Sales

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$$Average Unit Manufacturer Selling Price &

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$$Average Unit Variable Costs & & & & & &

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