Question: Cullumber, Inc. operates three divisions, Weak, Average, and Strong. As it turns out, the Weak division has the lowest operating income, and the president
Cullumber, Inc. operates three divisions, Weak, Average, and Strong. As it turns out, the Weak division has the lowest operating income, and the president wants to close it. "Survival of the fittest, I say!" was his response when the Weak division's manager, insisted Mark, that his division earned money for the company. Following is the most recent financial analysis for each division: Weak Average Strong Sales revenue $125,100 $451,500 $501,400 Variable expenses 58,700 246,300 309,300 Contribution margin 66,400 205,200 192,100 Direct expenses 37,100 78,200 110,100 Allocated expenses 69,600 69,600 69,600 Operating income $(40,300) $57,400 $12,400 (a) Prepare a revised income statement showing the segment margin for each division. Weak $ $ $ $ Average $
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