Cultural differences provide a good basis for making relatively standardized marketing strategies. *

True

False

Transnational companies serve global markets and use global supply chains, which often results in a blurring of national identity. A true transnational company would be characterized as "stateless." *

True

False

The unconscious avoidance of reference to one's own cultural values is called the self-reference criterion. *

True

False

The competitive advantage of Harley-Davidson Motorcycles is perceived around the world as the most efficient bike. *

True

False

The Japanese strive to achieve cooperation, consensus, and harmony, because this all represent feelings about mode of conduct, they are values. *

True

False