Cultural Faux Pas and Brand Identity Discussion How can businesses avoid making cultural faux pas in their marketing efforts while still maintaining brand identity and appeal? What are some of the challenges that businesses face when trying to navigate cross-cultural variations in consumer behavior, and how can they overcome them? What example can you find of a company that failed to adapt their marketing campaigns to different cultural values and norms? Provide a link to the resource you found and reference it in the discussion.

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Navigating crosscultural variations in consumer behavior while maintaining brand identity and appeal can be a delicate balancing act for businesses He... View the full answer