Question: Culvers.com has a game in which users can win a chance at free custard for a year. By sharing the link to the game with

Culvers.com has a game in which users can win a chance at free custard for a year. By sharing the link to the game with their friends on social media, a

u

earn additional chances. In turn, Culvers receives a continuous stream of growing free advertising as each friend, in turn, posts the link to their social me

accounts. This growing stream of free advertising is best an example of

?

Collaborative consumption

Viral marketing

Mashups

Onboarding

Culvers.com has a game in which users can win a chance

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