Current and prospective season ticket holders can be segmented according to four broad categories that influence likely ticket purchases. These are categorized as demographics, media-related behaviors, barriers to attendance and incentives driving attendance. 

Discuss these four listed categories, supporting your answer with relevant examples.

During the semester we discussed the six characteristics typically drawn on to classify professional sport. Drawing on relevant examples discuss those characteristics.

 How they are used to classify sport organisations and their operations as professional?

 

Answer rating: 100% (QA)

1 Demographics Demographic segmentation involves categorizing season ticket holders based on factors such as age gender income occupation and geographic location Understanding the demographics of tick... View the full answer