Question: Current Attempt in Progress Socially Conscious Consumers In March 2 0 1 5 , a Nielsen global online survey found that consumers are increasingly willing

Current Attempt in Progress

Socially Conscious Consumers

In March

2015,

a Nielsen global online survey "found that consumers are increasingly willing to pay more for socially responsible products."

?^{11}

Over

30, 000

people in

60

countries were polled about their purchasing habits, and

66 %

of respondents said that they were willing to pay more for products and services from companies who are committed to positive social and environmental impact. We are interested in estimating the proportion of all consumers willing to pay more.

1

"Sustainable Selections: How Socially Responsible Companies are Turning a Profit,"

www

.

nielsen.com, October

12, 2015 .

Current Attempt in Progress Socially Conscious Consumers In March 2015, a

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