Current position of the organisation: 1. Provide an outline of goals and the philosophy of the organisation.
Question:
Current position of the organisation:
1. Provide an outline of goals and the philosophy of the organisation. Present the current target market and performance of the organisation.
2. Analysis of the business environment: Effectively assess the Micro-Environment, Market / Task environment and Macro-Environment of your organisation.
3. Roles and skills of managers: To discuss the overlapping roles of managers and the skills required of them in order to take the organisation. The management style of the management team and its relevance to the achievement of the organisational goals.
4. Human Resources: An assessment of the organisations human resources in terms of skills, motivation and retention.
5. Change Management: Ways in which management can react to the changing business environment. Discuss the inter-related approaches which the organisation can adopt in reacting to the environment.
6. Organisation Design: The fundamental principles underlying organisation design should be discussed. Evaluate the organisational structure of the organisation and its suitability for the growth and expansion of the organisation.
7. Recommendations: Present possible recommendations and critical success factors that the organisation should implement to achieve the desired goals.
Marketing Communications Management Analysis Planning Implementation
ISBN: 978-0857027870
2nd edition
Authors: Paul Copley