CURRENT RESEARCH HANDOUT - ALL TEAMS - CONSUMER BEHAVIOR ISSUES - STARBUCKS CASE Write each question, and provide a brief answer to the following questions: 1. Chapter 1 - Consumer Behavior and Technology - Define Societal Marketing Concept. 2. Chapter 15 - Marketers' Ethics and Social Responsibility - Define Marketing Ethics". 3. Chapter 15 - Marketers' Ethics and Social Responsibility - What was the "legal" basis for a Philadelphia Starbucks' eviction of Nelson and Robinson? 4. Chapter 15 - Marketers' Ethics and Social Responsibility - What is Keener's "ethical" perspective of Starbucks employee's actions? 5. Chapter 2 - Geographical Market Segmentation - Is Kaffeine Coffee located near the Philadelphia Starbucks in this report? 6. Chapter 2 - Geographical Market Segmentation - Provide the complete address of Kaffeine Coffee 7. Chapter 16 - Consumer Research - What do patrons often do in Kaffeine Coffee? 8. Chapter 16 - Consumer Research - Most often, why do patrons not order in Kaffeine Coffee? 9. Chapter 4 - Consumer Perception and Positioning - What is the reason for Keener's warm greetings to patrons that do not order? 10.Chapter 4 - Consumer Perception and Positioning - Keener sometimes thinks she is giving away too much for free. State her justification for doing so. 11. Chapter 3 - Personality and Motivation - State Washington and Anthony's avoidance goal after hearing about Starbucks issues. 12. Chapter 3 - Personality and Motivation - State Washington's approach goal in patronizing Kaffeine Coffee. 13. Chapter 15 - Marketers' Ethics and Social Responsibility - For a marketer, what is the biggest lesson from the Starbucks case study