Question: Customer >50 Acquisition# Year 1 Year Initial -5 Prospects Customers Ordering Customers Ave. # of orders Total orders Ave. Order Size ($) Response Rate Retention

Customer >50 Acquisition# Year 1 Year Initial -5 Prospects Customers Ordering

Customer >50 Acquisition# Year 1 Year Initial -5 Prospects Customers Ordering Customers Ave. # of orders Total orders Ave. Order Size ($) Response Rate Retention Rate Total Revenue Margin (36) Gross Profis Cost of mailing per period MKTG Expense Net MKTG. Contribution Discount Rate NPV Profits Cumulative NPV Cumulative NPV per Customer

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