Customer Analysis Who are they What are their needs What motivates them to buy How do they perceive your selected company and product Marketing Communication Mix Research, describe and justify which methods of communications with the target consumers will or can be used to promote the selected product(s) Marketing Communication Matrix Develop a summary table for each of the communication methods identified in (2) to cover Cost, frequency, reach, and range of each communication method Marketing Communication Plan Strategy Address objectives, the message, and media for each communication method from

Question: Customer Analysis: Who are they? What are their needs? What motivates them to buy? How do they perceive your selected company and product? Marketing Communication

Customer Analysis: Who are they? What are their needs? What motivates them to buy? How do they perceive your selected company and product?
Marketing Communication Mix: Research, describe and justify which methods of communications with the target consumers will or can be used to promote the selected product(s).
Marketing Communication Matrix: Develop a summary table for each of the communication methods identified in (2) to cover: Cost, frequency, reach, and range of each communication method.
Marketing Communication Plan Strategy: Address objectives, the message, and media for each communication method from.

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