Customer Analysis: Who are they? What are their needs? What motivates them to buy? How do they
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- Customer Analysis: Who are they? What are their needs? What motivates them to buy? How do they perceive your selected company and product?
- Marketing Communication Mix: Research, describe and justify which methods of communications with the target consumers will or can be used to promote the selected product(s).
- Marketing Communication Matrix: Develop a summary table for each of the communication methods identified in (2) to cover: Cost, frequency, reach, and range of each communication method.
- Marketing Communication Plan Strategy: Address objectives, the message, and media for each communication method from.
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