Question: Customer complaints can be defined as the gaps between what business promises in terms of the product or services and what customers get. It is

Customer complaints can be defined as the gaps between what business promises in terms of the product or services and what customers get. It is a mismatch between how customers perceive the brand and where they fail to get the desired customer service experience. With reference to this, Discuss the impact of effective complaint management on successful product service design.

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