Question: Customer equity is Multiple choice question. the lifetime value of a firm's target market. the managerial process of developing and maintaining a match between a
Customer equity is
Multiple choice question.
the lifetime value of a firm's target market.
the managerial process of developing and maintaining a match between a company's resources and opportunities.
the amount of money a company can expect to earn from customers during a given time.
a blend of all of a firm's marketing plans into one big master plan.
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