Question: Customer experience, also known as CX , is your customers' holistic perception of their experience with your business or brand. CX is the result of

Customer experience, also known as CX, is your customers' holistic perception of their experience with your business or brand. CX is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you. 8. Discuss the view that customer experience is the focus of all companies in the fourth industrial revolution. (Marks 5)

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