Question: Customer experience management (CEM) is described as: Select one: a. Understanding the level of value customers bring to the organization b. Understanding how best to

Customer experience management (CEM) is described as: Select one: a. Understanding the level of value customers bring to the organization b. Understanding how best to identify and retain customers c. Understanding the level of value customers receive from the organization d. Understanding how to measure customer profitability and build brand equity

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