Question: Customer face many barriers when purchasing online. It has been estimated that as many as 60 percent of all purchases are abandoned midstream (Frost, Fox,

Customer face many barriers when purchasing online. It has been estimated that as many as 60 percent of all purchases are abandoned midstream (Frost, Fox, and Strauss. 2020) Based on the above statement, and by applying any TWO (2) of marketing stimuli, evaluate into how digital marketing may motivate customers and other internet users to view and participate into online shopping activities. Support your answers with relevant examples.

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