Question: Based on the statement below, and by applying any two (2) of marketing stimuli, evaluate how digital marketing may motivate customers and other internet users

Based on the statement below, and by applying any two (2) of marketing stimuli, evaluate how digital marketing may motivate customers and other internet users to view and participate in online shopping activities. Support your answers with relevant examples

Customers face many barriers when purchasing online. It has been estimated that as many as 60 percent of all purchases are abandoned midstream (Frost, Fox and Strauss, 2020)

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