Question: Customer Relationship Management (CRM) applications are delivered by database technology. The three (3) main types of data held include: Personal and profile data Transaction data

Customer Relationship Management (CRM) applications are delivered by database technology. The three (3) main types of data held include:

Personal and profile data

Transaction data

Communications interactions data

Which of these types are important to the low-cost airlines for better customer targeting? What would the consequence of improved targeting be for the airlines?

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