Customer Relationship Management (CRM) applications are delivered by database technology. The three (3) main types of data held include:
 Personal and profile data
 Transaction data
 Communications interactions data
Which of these types are important to the low-cost airlines for better customer targeting? What would the consequence of improved targeting be for the airlines?

Answer rating: 100% (QA)

Lowcost airlines often find transaction data to be particularly important for better customer target... View the full answer