Customer Relationship Management (CRM) directs attention to Two critical assets of the B2B Business Firm. Its current and potential customer relationships and its collective knowledge of how to select, initiate, develop, and maintain profitable relationships with customers. 

Explain WHY or WHY NOT the Success or FAIL of The Product House (TPH) ( from 2000 to 2007) for the project with The Oriental Trading Company (OTC) in a SUSTAINABLE WAY.

Answer rating: 100% (QA)

CRM focuses on managing and nurturing customer relationships which can have a significant impact on the success or failure of a project like the one b... View the full answer