Question: Customer Relationship Management is defined as: (a) A system used to connect a firm's suppliers with a firm's customers. (b) A system used to track

Customer Relationship Management is defined as:

(a) A system used to connect a firm's suppliers with a firm's customers.

(b) A system used to track a customer's past purchases

(c) A system used to advertise current items on sale to customers.

(d) A system used to manage and nurture a firm's interactions with its current and potential customers

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