Question: Customer retention programs are based on what concept? Multiple Choice Firms must spend large amounts of money to retain customers. Customer relationships should be viewed

Customer retention programs are based on what concept?
Multiple Choice
Firms must spend large amounts of money to retain customers.
Customer relationships should be viewed from a lifetime value perspective rather than on a transactionby-transaction basis.
Segmentation, targeting, and positioning analysis should not be rushed.
It is important to maximize profits in the first few months of a customer relationship.
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Customer retention programs are based on what concept? Multiple Choice Firms

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