Question: Customer retention programs are based on what concept? Muitple Chace Firms muat apend large amounts of money to retain cuatomers. Customer refationships should be viewed

Customer retention programs are based on what concept?
Muitple Chace
Firms muat apend large amounts of money to retain cuatomers.
Customer refationships should be viewed fiem a lifetime value perspective rather than on a trantaction:
by-transection basis
Segmentatien targeting, and postioning analysis should nat be ruahed
It is important to moximize profits in the first few manths of a customer relationship
Customer retention programs are based on what concept? Muitple Chace Firms

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