Customer satisfaction is an important focus for marketers because

Multiple Choice

$6$:$30$

a $50$ percent increase in customer retention can increase a company's profits by $5$ percent.

the financial value of a satisfied, loyal customer over time can be significant.

consumers are unable to assess it by themselves.

attracting new customers is easier than keeping old ones.

marketing research is an expensive proposition; the fewer times it needs to be done, the better off the company is$.$