Customer satisfaction should always be important when working a sales position. Once an order is placed it goes through different stations like received, packaging, shipped, etc. An order can easily be delayed in one of those steps which can delay the package by a couple of days to a couple of weeks. Keeping up with the order is not only beneficial to the customer but it's also beneficial to you as it can help you learn something new along the way. If a customer receives the order in a timely manner and it even surpasses their expectations the customer will always come back and buy more. Therefore the goal is always for the customer to be happy with their experience instead of focusing on selling more products where it could be a one-time purchase