customer segment : millennials (age group)

Overview So far this semester, you picked a branded product in the bottled water industry and wrote a value proposition for the brand. You also conducted limited consumer research to create a positioning statement for a specific customer segment that you believe should be (or is) targeted by the brand. This lesson, you will use that same customer segment to create and analyze a product schema and make recommendations for your chosen brand. Step 1 Restate the customer segment you're targeting. Step 2 If needed, conduct more or different research on the target customer segment using credible sources (consider using the online University Libraries) to discover how your chosen segment uses bottled water and what they expect from them. It's very possible that you will find information that only indirectly affirms their expectations and uses. Step 3 Interview at least five people who fall within your chosen segment. Ask them (in a group or separately) what words come to mind when you say bottled water. Step 4 Use the information in Steps 2 and 3 to construct a schema. Though this obviously isn't enough research to completely project the segment's comprehension of the industry, for the purposes of this assignment, assume that this Information is complete. Step 5 In 2-3 well-written paragraphs, discuss the exemplars, prototypes, pitfalls and opportunities for the industry. Compare your findings to the positioning statement you created. Does your positioning statement need to be changed or tweaked based on this week's analysis? Provide cited support for your analysis and conclusions. Use the information in Steps 2 and 3 to construct a schema. Though this obviously isn't enough research to completely project the segment's comprehension of the industry, for the purposes of this assignment, assume that this information is complete. Step 5 In 2-3 well-written paragraphs, discuss the exemplars, prototypes, pitfalls and opportunities for the industry. Compare your findings to the positioning statement you created. Does your positioning statement need to be changed or tweaked based on this week's analysis? Provide cited support for your analysis and conclusions. Step 6 Add one additional paragraph in which you recommend at least one type of comprehension influencer, how you will use it and why you recommend it. Step 7 Next, include an refined positioning statement in the document created in Steps 5 and 6. Make sure you also Incorporate the instructor's comments, if any, as they appear in the previous dropbox. Step 8 At the end of the document, embed a PDF, JPG, or PNG file (printer scan, 0365 Whiteboard export, or readable phone photo) of the schema you created based on your research and interviews ule