Customer Segmentation Assignment

The below data comes from the in class slides $($ABC Classificaiton Cont$$d$)$

Please segment the customers $($currently listed alphabetically into: A$,$ B$,$ and C$.$ I hope that you see some

$$alarming$$ trends, in that the biggest customers $($in terms of spend$)$ are not the most profitable.

Answer the following questions

$1.$ How would you segment these customers?

a$.$ You may considering either using A$,$ B$,$ and C classifications or a $2$x$2$ classifications

$2.$ What rules did you apply to get there?

$3.$ Please articulate a concise message $(3-5$ sentences$)$ to your leaders with a plan on which

customers should receive much of your attention. Your plan should include an idea of why the

biggest spend customers are NOT the highest profit customers, and what you should do about

that $($if anything$)$