Question: Customer service comprises factors grouped into three headings: pre-transaction elements, transaction elements and post-transaction elements. All these elements are relevant to successful companies. Consider three

Customer service comprises factors grouped into three headings: pre-transaction elements, transaction elements and post-transaction elements. All these elements are relevant to successful companies. Consider three companies, ABInbev, Uber and Specialized Roubaix, and suggest which group of elements could be most important for each company. Select only one group of elements for each company. (10)

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