Customer service is an increasingly important aspect of competitiveness and a link between logistics and marketing. Evaluate

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Customer service is an increasingly important aspect of competitiveness and a link between logistics and marketing. Evaluate the elements of customer service and critically discuss how they relate to marketing mix linking toI KEA.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Posted Date: Mar 13, 2024 12:44 PM

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Customer service is an increasingly important aspect of competitiveness and a link between logistics and marketing. Evaluate

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Marketing

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