Customer Value and Relationship Strategies

This activity is important because as a marketing manager, you must focus on creating value for customers to gain loyal customers. Because firms cannot be all things to all customers, they generally choose to focus on delivering superior customer value on one of three dimensions$-$best price, best product, or best service.

The goal of this activity is to demonstrate your understanding of the differences between the three most common value strategies.

Group each firm by its overall value creation strategy. Move each label to the correct drop zone box. The notes button next to a label provides more information.

Labels

Drop Zones

Reset All

Best Price $(\frac{1}{3})$

Best Product $(2/3)$

Best Service $(\frac{3}{3})$