Question: Customization in creating value ( mass customization ) , what type of Mass Customization best describes standard products or services to match customer requirements, example

Customization in creating value (mass customization), what type of Mass Customization best describes standard products or services to match customer requirements, example Cars?
Bundle-to-order
Engineer-to-order
Match-to-order OR Locate-to-order
Assemble-to-order
Make-to-order

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