Question: CVS Case Summary In a narrative format, discuss the key facts and critical issues presented in the case focusing on marketing and strategic planning. Conduct

CVS

Case Summary In a narrative format, discuss the key facts and critical issues presented in the case focusing on marketing and strategic planning. Conduct a comprehensive SWOT and update the case to current time.
Case Analysis
    1. Why is price competition such an issue for CVS as it fights to gain market share?
    2. Describe ways CVS uses sales promotion techniques to provide price discounts.
Executive Decision Why is it important for CVS to negotiate with pharmaceutical companies on the prices of drugs?

IMPORTANT - Weekly Assignments (due day 7) - MUST be submitted using Microsoft Word (600-word minimum).

Include academic sources to support your analysis.

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