In a narrative format, discuss the key facts and critical issues presented in the case and update
Question:
1. How has AXE managed its product mix?
2. How has AXE used line extensions to increase its reach among consumers?
3. Why are younger generations attracted to AXE products?
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1 AXEs product mix must satisfy its target market x men between the ages of 18 and 2...View the full answer
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Aysha Ali
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