Question: CVS uses segmentation to identify customer groups in different specific cities, regions, states, urban, suburban, rural areas. CVS uses data analysis to uncover very different

CVS uses segmentation to identify customer groups in different specific cities, regions, states, urban, suburban, rural areas. CVS uses data analysis to uncover very different needs and purchase behavior in its urban and suburban stores, and uses those insights to tailor what it stocks in those areas.

What is the primary segmentation approach is CVS executing?

		product related segmentation
		geographic segmentation
		demographic segmentation
		psychographic segmentation

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