1)

After the market segmentation process, the next step for the marketer is to begin to understand the process of thinking through how to blend the (4) P's into their marketing strategy. Your "to do"--identify / what follows the market segmentation process?

		Consumer Adoption Process
		Revisions/Improvements to existing product
		Target Market Identification
		Product Positioning

2)

CVS uses segmentation to identify customer groups in different specific cities, regions, states, urban, suburban, rural areas. CVS uses data analysis to uncover very different needs and purchase behavior in its urban and suburban stores, and uses those insights to tailor what it stocks in those areas.

What is the primary segmentation approach is CVS executing?

		product related segmentation
		geographic segmentation
		demographic segmentation
		psychographic segmentation

3)

Identify the process by which a market is divided into distinct subsets of customers/consumers with similar needs and characteristics that lead them to respond to similar ways to a particular product offering and marketing program--what is the correct answer?

		diversification
		target marketing
		market segmentation
		market development

4)

The Buick models were all flagship products for many years for General Motors; however, based on the update below:

"General Motors took further steps to reduce its passenger car lineup by killing the Buick Regal after nearly half a century of sales".

The move leaves the Buick brand with nothing but SUVs after General Motors ended the LaCrosse full-size car and the Cascada convertible.

During the early years of the Buick -- General Motors found a huge un-tapped market of mature single women who were financially secure and good prospects for its brand. The company even sponsored a newsletter specifically targeted to this group. What market segmentation approach was the primary segment General Motors was targeting?

		geographic segmentation
		demographic segmentation
		benefit segmentation
		volume segmentation