d$)$ Because a sponsor is like a small fish who wants to use a bigger fish, a sport, that ultimately attracts the attention of the biggest fish, the global consumer.

e$)$ All of the above.

If you as a sporting organization have the vision to make sports more affordable to fans, which of the following strategies and actions is NOT aligned with that VSA?

a$)$ Build more VIP Sky boxes to earn higher revenues.

b$)$ Offer discounts for family spectators.

c$)$ Build more upper deck seats for fans.

d$)$ All of the above.

e$)$ None of the above.

Which of the following is not an issue with the size of a company? $($Remember dinosaurlike companies$)$

a$)$ Big companies may lose their focus

b$)$ Bureaucracy may become a problem

c$)$ Success breeds marketing myopia.

d$)$ Being a large company may limit flexibility

e$)$ It becomes harder to encourage employees to change, and innovation may be more problematic.

context countries, like the US$,$ prefer to use the web in this following manner. With a greater emphasis on more functional information, they are maybe using different sites for different things, such as Facebook for personal things and Linkedin for business matters. Whereas context countries, like Brazil, for instance, will have a greater emphasis on personal relations and may be less compartmentalized. Maybe they are using Facebook for all of their business and personal matters and have greater use of pictures.

Fill in the blanks with correct words.

a$)$ Low $/$ High

b$)$ Emic $/$ Etic

c$)$ High $/$ Low

d$)$ Etic$/$ Emic

e$)$ None of the above

"Problem recognition $$ Information search $$ Evaluation of alternatives $$ Purchase decision $$ Post$-$purchase behavior." This process is called Consumer Fill in the blanks with correct words.

a$)$ Confusion

b$)$ Chaos

c$)$ Back tracking

d$)$ Journey

e$)$ None of the above

What is the difference between marketing and international marketing?

a$)$ Because customers participate in the service delivery process