D f (2) Messe Course H PDE Developi O Sweetbal S Shopee F S SABRINA PDE) PreFinal (PDE) PreFinal / PDE) PreFinal / PD) PreFinal sri Marketin 05_C X + X -> C @ https://elms.sti.edu/files/2143852/05_Quiz_1(13).pdf?Imsauth=89695ab72b 16bad5a50b290c4920075dbebd8382 G 53 . . . 2 of 2 Q + [ Page view A Read aloud T Add text Draw Highlight Erase ASTI BM2101 make design changes quickly, and introduce new products at an unusually fast pace. The company recently passed Apple as the number-one player in smart phones. With record sales of $327 billion in 2013 and more than 275,000 employees worldwide, Samsung continues to work toward its goal of earning $400 billion in revenue by the year 2020. Questions (4 items x 5 points): 1. What are some of Samsung's greatest competitive strengths? 2. How did Samsung grow its core despite of having strong competitors? Elaborate. 3. In your opinion, what kind of defense strategy does Samsung have that it was able to keep up with its competitors? Explain. 4. In comparison with Apple and other smartphone brands, is Samsung a cloner, imitator, or adapter? Justify your answer. Rubric for grading: CRITERIA PERFORMANCE INDICATORS POINTS Content Provided pieces of evidence, supporting 3 details, and factual scenarios Organization of Expressed the points in a clear and logical Ideas arrangement of ideas in the paragraph 2 TOTAL 5 References Kotler, P., & Keller, K. L. (2016). Marketing Management. New York: Pearson Education Limited. Type here to search O o 32 ( 1 0 0 0(4) 12:00 PM 11/11/2021 12