D Question 1 8 pts Matching: Consumer Behavior A set of traditions, values, language and [ Choose ] customs common to a society and learned from family and other important institutions is defined as is defined as selecting, organizing [ Choose ] and interpreting stimuli from the world around us. There are groups, existing within a society, [Choose ] who share common values, life experiences and the observation of customs and use of language. These groups are known as A strong internal influence that demands [ Choose ] attention and action is known as describes changes in an individual's [ Choose ] behavior due to experience. As part of the learning process, minor stimuli [ Choose ] that determine when, where, and how a person will respond are called Marketers who understand this will strategically position their marketing mix variables to affect the purchase decision. Families and friends have a direct influence on buying behavior. As consumers, we have [ Choose ] the tendency to look to these groups when forming our opinions about products and services. These groups are formally known as Marketers are interested in attracting the [ Choose ] attention of the _ . This consumer has the influence over others in his/her reference group due to his/her perceived knowledge and skills