Question: D Question 4 15 pts McDonald's decides to develop a brand extension and compete in the Ice cream category with Big Mac ice cream. Which

D Question 4 15 pts McDonald's decides to develop

D Question 4 15 pts McDonald's decides to develop a brand extension and compete in the Ice cream category with Big Mac ice cream. Which of the following do you feel might be the biggest obstacle to gaining widespread product diffusion? Ble Man ice cream is just strange and doesn't fit the context of what counters perceive to be ice cream There is title awareness of McDonald's or Big Mac It would be topiwnically difficult for McDonald's to met trial of the ice cream All of these would be major tries to broduct diffusion All would be difficult to see this product being used by the Question 5 15 pts Polo by Ralph Lauren is the example of a Sub-brand strategy True False D Question 6 6 15 pts Which of the following are not one of the 5CS? Competitors The part of the Company Collabot Control 15 pts Question 7 The ultimate goal of marketing is to: Bring a company's products and services to market. O Create market value. Sell more stuff to more people for more money. Promote a company's products and services, Product award winning advertising campaigns

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