Question: d . they do not rely on group norms and like w 4 . When considering a product's characteristics and the rate of adoption, complexity
d they do not rely on group norms and like w
When considering a product's characteristics and the rate of adoption, complexity refers to the degree to which a new product is
a difficult to understand and use
b consistent with existing values
c perceived as superior to existing substitutes
d available to be tried on a limited basis
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
