Question: ( d ) Use the ATAR model to estimate the audience awareness target for Jameson Irish Whiskey Artisan Cheddar. Assume for simplicity that repeat purchasers

(d) Use the ATAR model to estimate the audience awareness target for Jameson Irish Whiskey Artisan Cheddar. Assume for simplicity that repeat purchasers buy only one additional unit at least three months after the first purchase. State your answer as a percentage rounded to two decimals.

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