d. What conclusions do you draw from your industry analysis in regard to the opportunities and challenges that may face the focal firm today or in the future? i. Opportunities - New market/region expansion - Domestic and internationally - Menu innovation - New technology to enhance customer satisfaction - Gain competitive advantage through strong brand and customer loyalty ii. Threats - Intense competition - Adapting to consumer preferences - Navigating government regulations for menu offerings and operations - Environmental concerns - Adopting practices throughout value chain e. Present a Strategic group map using any axis categories you choose for the rivals of the firm and interpret the map.) ( 3.4 in the text) 2. What do we know about the value creation and accounting profitability of MARs. (5.1 in the text)? Give a complete answer using text book material. 3. What is DCR's, business model ( 5.2 in the text)? 4. What is McRs business level Strategy? (Chapter 6) What facts from the case support this strategy selection? 5. You have learned about SMART goals or objectives. (How much of what by when.) These are specific, measurable, achievable, realistic and timely. Make 3-4 recommendations for MCDONALDS based on the analysis that you have done in the MCDONALDS module 3 and 4 questions you have answered. These recommendations must be based on your analysis and the answers to your questions for credit. Make sure these are smart goals or objectives and clearly state any objectives