D2. ENVIRONMENT ANALYSIS (10%) External environment analysis D2-1 Analyze the general environment of the company, by incorporating all seven elements. The analysis should reveal and point to the main opportunities and threats for selected company. D2-2 Perform the industry analysis by applying the Five Forces framework and assess whether the current industry is attractive or not in terms of its profit potential. D2-3 Explain whether the selected company belongs to any specific strategic group within selected industry and state the main arguments for this statement. Internal environment analysis D2-4 Prepare the value chain analysis and highlight the main activities in the company. Connect these activities with point D2-2 in a meaningful and substantiated way. D2-5 Assess the core competencies of selected company by using the Table 3.4 as a guide. These competencies may be the result of key activities identified through value chain analysis in D2-1. Please note that you need to identify up to five core competencies and argue about each. D2-6 Based on identified key value chain activities and core competences, identify on what basis the selected company achieves its sustainable competitive advantage and compare it with two main competitors in the industry. Maximum of four pages, A4 format, font Calibri 11, single spaced, all margins 1 inch