Daimler India Commercial Vehicles (DICV), maker of BharatBenz trucks and buses, has decided  to expand its dealer network by 10% by the end of 2020, despite the tough market conditions.  DICV, is optimistic about the revival of the trucks and buses market. "The industry is down by 95%  due to the pandemic, whereas performing better than the industry with DICV bus sales down by  50%," said by Karl-Alexander Seidel, CEO and India head, Daimler Buses. "Going by the current  trend, the segment might end the year in the range of 17,000 to 20,000 units for 2020, a  contraction of more than 50%. "Last year, 35% of the sales had come from the school bus  segment, 55% for staff transportation and rest from the tourist segment. "This year, orders for  school buses are dead and they are getting orders mainly for staff and tourist needs and balance  for chassis."

What shape will the structure of the truck industry take in the next five years by  overcoming the current situation? Suggest your strategy for the Company's approach. 

Describe how Daimler India Commercial Vehicles (DICV) segmented the market for trucks  and buses with value orientation and carved out many distinct segments.

Answer rating: 100% (QA)

Predicting the exact shape of the truck industry in the next five years is challenging due to various uncertainties including economic conditions government policies and technological advancements How... View the full answer