Danielle,

Based on data from the recent cluster analyses, I feel like we should target the following personas for the highest spending and lowest purchasing behavior customer segments, respectively:

Select content for the email

Highest spending segment options

For single women between the ages of $30-45$ years old who enjoy an annual household income of around $$50$K and love to purchase fashionable, designer totes in$-$store, Buhi has the perfect bag. Buhi totes are perfect to take to the gym or while traveling.

$($Lowest purchasing segment options$)$

For married men between the ages of $30-35$ years old who have an annual household income of around $$70$K and enjoy going to the store to purchase high$-$quality, name brand messenger bags, Buhi has the ideal solution. Buhi messenger bags are perfect for packing everything these men need for work while also having space for all their outdoor recreation gear.