Question: Danish is working with Amazing Paints ( AP ) , a paint manufacturing company having their plant in Kasur and major DC in Lahore. They
Danish is working with Amazing Paints AP a paint manufacturing company
having their plant in Kasur and major DC in Lahore. They are producing
Gallons a day to fulfill demand, but their plant has a capacity of Gallons a
day. They make types of paints. They make paints in colors and paints
in colors. Danish asked for the rationale of production volume set to
Gallons per day. The supervisor mentioned that this is the standard production
for the last years. Danish has carried out demand survey and has estimated
that the demand is way more than Gallons per day about Gallonsday
for their customer base and company is losing revenues. Their landed cost of on
SKU of paint is Rs Gallon and they sell at the very competitive rate of Rs
Gallon. Major brands like Master Paints, ICI paints, and Berger Paints
sell within a range of Gallon. They are other local brands which
are selling at about Gallon. After running the plant at production
level, he collected data for day which is given as follows in tabular form.Both the demand
and forecasts are in gallons
Day Xt at bt Xtt MSE
Danish has then decided to use Holts model for forecasting at this point. Initial
parameters a & b and smoothing constants alpha beta & omega have been carefully
selected. Where, alpha beta omega
How much potential Profit the company is losing on a daily basis with their
current production Gallonsday
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