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Certification in Hotel Industry Analytics $($CHIA$)-$ Certification Exam

Ziyan Sun

$50\%$ COMPLETE

CHIA Certification Exam $-$ Directions and Rules

CHIA Certification Exam Directions and Rules

CHIA Certification Exam $(1$st attempt$)$

CHIA Certification Exam Only $(1$st Attempt$)$

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CHIA Certification Exam Only $(1$st Attempt$)$

$50$ questions

CHIA Certification Exam Only $(1$st Attempt$)$

CHIA Certification Exam Only $(1$st Attempt$)$

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Question $1$

Most of the entities below are classified as $$Parent Companies$.$ Which one is a $$Chain$$ that is part of a larger Parent Company?

A$)$ InterContinental Hotel Group

B$)$ Accor

C$)$ Sheraton

D$)$ Hilton International

Question $2$

Which one of the following is an accurate statement about chains?

A$)$ When you drive up to a hotel, it is usually difficult to know the chain name.

B$)$ The chain affiliation of a hotel never changes.

C$)$ While the U$.$S$.$ has more chain that independent hotels, in other countries we often find that there are more independent than chain hotels.

D$)$ New chains are rarely created in the hotel industry.

Question $3$

Which one of the following is an accurate statement about management companies?

A$)$ Management companies only manage hotels in a single chain.

B$)$ Chains or parent companies never manage their own hotels.

C$)$ Management companies have contracts where they receive payment and$/$or some portion of profits.

D$)$ A management company and an asset management company serve the same purpose.

Question $4$

What is an accurate statement regarding $$Soft Brand$$ compared to traditional brands?

A$)$ Hotels that are part of a Soft Brand never benefit from reservation systems and loyalty programs.

B$)$ Very few of the large parent companies have $$Soft Brands$.$

C$)$ Hotels that are part of a $$Soft Brand$$ are usually unique compared to traditional brands where every hotel in the chain is similar.

D$)$ Soft Brands have decreased in popularity in recent years.

Question $5$

Which one of the following is an accurate statement about the geographic category known as market?

A$)$ A country would always have two or more markets.

B$)$ A country would never have more than $10$ markets.

C$)$ Markets only include hotels that are in the big cities.

D$)$ A market could include hotels that are in rural areas outside of the big cities.

Question $6$

Which one of the following is NOT an accurate statement about the geographic category known as submarket?

A$)$ There will always be four or more submarkets in a market.

B$)$ A city or metro market will frequently have a Downtown or Central Business District $($CBD$)$ submarket.

C$)$ In a rural market, a small city could be a submarket.

D$)$ Submarkets in a city or metro market could be identified by North, South, East, West or by neighborhood names.

Question $7$

Which one of the following is NOT an accurate statement about the non$-$geographic category known as scale?

A$)$ There is one group for all independents hotels.

B$)$ Scale groups are reevaluated every year, so a chain could move from one scale group this year to a different scale group next year.

C$)$ There are six scale groups.

D$)$ Scale groups are based upon ADR to be as consistent as possible.

Question $8$

Which one of the following is an accurate statement regarding scale and class groups?

A$)$ A Sheraton hotel in a big city can be in one Scale group and a Sheraton hotel in a small city can be in a different scale group.

B$)$ A Sheraton hotel in an emerging nation can be in one class group and a Sheraton hotel in a developed nation can be in a different class group.

C$)$ A chain can specify which scale category they want to be in$.$

D$)$ Every hotel in a single chain will be in the same scale and class group everywhere in the world.

Question $9$

Which one of the following is an accurate statement about benchmarking?

A$)$ Benchmarking only takes place in the hotel industry.

B$)$ Benchmarking is never related to a General Manager$$s compensation or bonus.

C$)$ A hotel will compare their performance to a comp set, but not to industry segments.

D$)$ Benchmarking takes place at the property level for a hotel, at the corporate level for a chain, and for a tourism organization relative to comparable markets.

Question $10$

Which one of the following is an accurate statement regarding the rules related to competitive sets?

A$)$ There is not a minimum number of hotels that can be in a comp set.

B$)$ There is a maximum number of $25$ hotels that can be in a comp set.

C$)$ There are percent check rules to protect the confidentiality of a single hotel, chain or parent company.

D$)$ Percent checks are calculated based upon the number of hotels in the comp set, not based upon the number of rooms.

Question $11$

Which one of the following is an accurate statement regarding a hotel$$s ability to change their comp set?

A$)$ A hotel can only change their comp set at the beginning of the