Question: Data Analytics are categorized into 4 main categories: Descriptive, Diagnostic, Predictive and Prescriptive. Think of a retail company that uses e-commerce (ex: online ordering, payment

Data Analytics are categorized into 4 main categories: Descriptive, Diagnostic, Predictive and Prescriptive. Think of a retail company that uses e-commerce (ex: online ordering, payment and delivery). Identify at least one specific example of each of the types of data analytics below (ex: line chart comparing X and Y) and explain how it could provide useful information to its users (Senior Management of the Company). Identify which company you are using as your business case and be specific in the examples used below as it applies to this company.

Category a) Descriptive Analytics b) Diagnostic Analytics c) Predictive Analytics d) Prescriptive Analytics Specific Example (Name of Analysis Tool or Graph) What type of information does it provide to users?

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