data analytics

B 1 Retina Display iPad equipped with liquid crystal display 2 Cellular iPad equipped with cellular connectivity 3 16GB 16 gigabytes of memory 4 32GB 32 gigabytes of memory 5 64GB 64 gigabytes of memory 6 Case hard-shelled clam iPad case 7 Stand stand to prop up iPad 8 Speakers external plug-in speakers 9 PlugBug dual charger for iPad 10 Camera Kit camera connection kit 11 Wireless Keyboard blue tooth external keyboard 12 Stylus fabric tip writing stylus 13 14 - Apple Inc. tracks online transactions at its iStore and is interested in learning about the purchase patterns of its customers in order to provide recommendations as a customer browses its web site. A sample of the "shopping cart" data resides in the files Apple- CartBinary and AppleCartStacked. Use a minimum support of 10% of the total number of transactions and a minimum confidence of 50% to generate a list of association rules. a. Interpret what the rule with the largest lift ratio is saying about the relationship between the antecedent item set and consequent item set. b. Interpret the confidence of the rule with the largest lift ratio. c. Interpret the lift ratio of the rule with the largest lift ratio. d. Review the top 15 rules and summarize what the rules suggest