Data are extremely important for creating competitive advantage. The key is knowing which data matter and ensuring those who need the data, have access to the data, when they need it$.$

Based on the company you have identified for your Final Paper, discuss $1)$ the data that matters to the executives in that industry, $2)$ who, within that industry, needs that data, and $3)$ some methods for ensuring that the critical data gets into the users' hands.$$ Remember to respond to two other learners' post, letting them know if they missed any data or details in their industry.